Non Alcoholic Craft Mocktails Branding Concept

Moxie’s Mocktails is a bold, unapologetic brand inspired by the straight-edge movement. Rejecting the notion that a good time requires alcohol, Moxie’s delivers handcrafted, complex, and refreshing mocktails for those who embrace a lifestyle of clarity, defiance, and individuality.

In the DIY spirit of punk, I leaned on raw, high-energy visuals— distressed textures, bold typography, and a rebellious color palette that challenges conventional beverage branding. The tone is confident yet inclusive, celebrating those who choose to live with intensity and authenticity, without the need for intoxication.

Moxie’s is more than just a drink; it’s a statement. It’s for the ones who go against the grain, who believe in meaningful connections, and who want a craft beverage that matches their uncompromising ethos.